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Bench Talk for Design Engineers

Bench Talk

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Bench Talk for Design Engineers | The Official Blog of Mouser Electronics


King of the Road Paul Golata

Everything, they say, is bigger in Texas. And the saying holds true when one speaks about pickup truck sales.

It might be said that everybody drives pickups and loves pickups in Texas. It feels bigger than life—and it is.

Pickup truck sales, as a percentage of overall vehicle sales, in both North Dakota (39.1%) and Alaska (> 30%) rank higher than in Texas (22.5%). However, due to Texas’ much larger population (26M) sales of pickup trucks vastly outdistance sales in the other states. In order for a pickup manufacturer to be successful, they must be successful in meeting the demands of the Texas pickup truck customer.

Nationally, pickup truck sales account for about one in every eight vehicle sales. More large pickups were purchased in Texas last year than the next three largest truck markets—California, Oklahoma, and Florida—combined.

Texas’ favorite pickup truck is the Ford F-150, as it is for the rest of the nation. The Ford F-150 has been the nation’s best-selling pickup for a long time.

Recently a major LED lighting supplier, OSRAM, announced that the 2015 Ford F-150 will be the first truck to feature a full LED forward lighting system. A key performance and styling differentiator, the innovative LED lighting system is comprised of a low beam, high beam, light driver module, turn module, and park module. OSRAM worked closely with Tier 1 supplier Flex-N-Gate and DBM Reflex to help the automaker achieve a completely new front-end appearance and optic design. The LED headlamps deliver a unique, strong and powerful look that compliments the commanding design of the entire vehicle.

Ford is expecting this LED lighting system to help keep them as the “King of the Road.” For a video about OSRAM’s work with the 2013 Mustang GT, click here. For more information on OSRAM’s automotive lighting technology, please visit www.osram.com.



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Paul Golata joined Mouser Electronics in 2011. As a Senior Technology Specialist, Paul contributes to Mouser’s success through driving strategic leadership, tactical execution, and the overall product-line and marketing directions for advanced technology related products. He provides design engineers with the latest information and trends in electrical engineering by delivering unique and valuable technical content that facilitates and enhances Mouser Electronics as the preferred distributor of choice.

Before joining Mouser Electronics, Paul served in various manufacturing, marketing, and sales related roles for Hughes Aircraft Company, Melles Griot, Piper Jaffray, Balzers Optics, JDSU, and Arrow Electronics. He holds a BSEET from the DeVry Institute of Technology (Chicago, IL); an MBA from Pepperdine University (Malibu, CA); an MDiv w/BL from Southwestern Baptist Theological Seminary (Fort Worth, TX); and a PhD from Southwestern Baptist Theological Seminary (Fort Worth, TX).


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